Used car consultancy
Gain Solutions has the knowledge and practical experience to manage and operate an effective manufacture approved used car programme. We have extensive experience in creating unique programmes, working in conjunction with other key stakeholders such as warranty providers, marketing agencies etc.
Once a programme is created and agreed with the manufacturer, it is introduced to the dealer network using a comprehensive launch schedule. With the pressures involved in new car retailing, used cars are often overlooked as a key profit centre within the dealerships, we see it as our role to put focus and structure into the used car business and improve dealer profitability. At Gain we have a large team of consultants employed by Gain, who effectively represent the manufacturer.
For the programmes we manage, our used car consultants take a 3 tier approach to supporting both the manufacturer and the dealer.
Tier 1 – Introduce the programme itself. Ensure the dealer fully understands the programme, and is supportive and engaged.Confirm that the agreed POS is displayed and all vehicles correctly presented. Make sure the customer receives all elements of the used car proposition.
Tier 2 – Business performance. Support the dealer with best industry practice. Use dealer accounts and composites to assess dealer processes and review performance. Create action plans and provide mentoring and formal training where appropriate.
Tier 3 – Repatriation of manufacture used vehicles through dealer network. To ensure the manufacturer has control of the market value of its product, an effective remarketing strategy is essential. Our teams are targeted and measured on their effectiveness in ensuring dealers support the internal manufacturer teams, and the profitability of the used car business.